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Issued By: G. Michael Vavrek, Vice President for University Relations
Effective Date: Nov. 5, 2003
Date Logged: Nov. 20, 2003
Notes: Issued by: John L. Walker, V. P. for Institutional Advancement
Effective Date: September 11, 1987
Reviewed and endorsed by President's Cabinet, September 11, 1987
Revisions approved by University Forum April 24, 1996
Revisions approved by University Forum, November 5, 2003

°×С½ãһФһÂëÈýÖÐÈý's Office of Communications is responsible for the image of °×С½ãһФһÂëÈýÖÐÈý as it appears in printed and electronic media, including graphics and written materials, designed for audiences outside of the immediate campus community of students, faculty and staff.

University publications include, but are not limited to, electronic and printed books, booklets, journals, magazines, brochures, newsletters, programs, pamphlets, leaflets, official university Web pages, advertising and similar materials, display booths, videotapes, audiovisual materials and other electronic media. Excluded are publications edited and produced by students, flyers or posters for events funded by student activities fees, internal office materials, °×С½ãһФһÂëÈýÖÐÈý Alumni Association newsletters, The °×С½ãһФһÂëÈýÖÐÈý Foundation Inc. publications, faculty works, textbooks and materials for classroom use, like handouts and notes.

Following established guidelines will ensure that all university publications, except those specifically excluded, maintain a high quality, present a positive and graphically consistent image, uphold truth in advertising, conform to postal regulations and adhere to university requirements regarding use of identifying graphics, affirmative action statements and design. A communications staff member must review each project, except those specifically excluded prior to publication to ensure compliance with the standards.

A Consistent Image

°×С½ãһФһÂëÈýÖÐÈý of Pennsylvania's Publications Guide shall include specific information on preparing printed and electronic publications.

The University Name

The university's proper name is °×С½ãһФһÂëÈýÖÐÈý of Pennsylvania. The proper name must be used in any printed or written first reference to the university. °×С½ãһФһÂëÈýÖÐÈý of Pennsylvania must appear clearly in an easily read style on the cover or first page of all university publications or the front panel of a folded brochure. The official university header fulfills this requirement for Web pages.

Graphic Identifiers

°×С½ãһФһÂëÈýÖÐÈý is identified graphically by the official seal, the university logo, the university mascot/athletics logo and other specifically designated graphic elements. A Consistent Image: °×С½ãһФһÂëÈýÖÐÈý of Pennsylvania's Publications Guide shall include specific information on the appropriate and acceptable use of each graphic identifier.

Affirmative Action Statements

An official Affirmative Action statement or an abbreviated version of that statement must appear on all materials going to off-campus audiences. A Consistent Image: °×С½ãһФһÂëÈýÖÐÈý of Pennsylvania's Publications Guide contains both versions.

Stationery, Envelopes, And Business Cards

To achieve a consistent look, all departments and offices will use letterhead, envelopes, business cards and related materials according to standards established for official university stationery. A limited number of individual entities may use approved, recognizable logos. A Consistent Image: °×С½ãһФһÂëÈýÖÐÈý of Pennsylvania's Publications Guide outlines standards and procedures for ordering stationery, envelopes and business cards. The format for the design of office materials is established and maintained by the communications office.

Changes To This Policy

This policy may be amended through appropriate administrative or governance procedures as the need arises. A Consistent Image: °×С½ãһФһÂëÈýÖÐÈý of Pennsylvania's Publications Guide will be reviewed and updated regularly.